... Races In To Summer

Comment; "Motorsport has been synonymous with quality timepieces through the decades and Omologato’s stunning range of watches evoke wonderful memories of classic cars, drivers and races from our sport’s illustrious history." ^ 

- The Omologato DS TECHEETAH Chronograph launched in Monaco...

At its Monaco E-Prix warm-up party at the weekend, DS TECHEETAH launched its own Omologato watch, the DS TECHEETAH Chronograph.

The DS TECHEETAH Chronograph is waterproof to 10ATM (30 feet) and is housed in a bespoke 45mm case made using surgical standard stainless steel with black IP coating complimented with an Italian leather black rally strap. The dial is matt finish with gold and red highlights to match the 2019 DS TECHEETAH Season 5 DS E-TENSE FE19 livery. The highly accurate Japanese Meca-Quartz Chronograph movements and flat sapphire coated glass completes this bespoke piece.

“We’re very excited to launch our own team watch together with Omologato. Watches have always been synonymous with motorsport as time-keeping is essential in our sport. When Omologato approached us with the idea to create our own team watch we immediately jumped on board.

The DS TECHEETAH Chronograph will be worn by all team members and The First Editions which will be limited to just 100 watches, can be pre-ordered now on the Omologato website for delivery from July 2019,” said DS TECHEETAH Chief Commercial Officer, Keith Smout.

“We’ve always been big supporters of Formula E and have been involved since near the beginning of the Series. When the opportunity arose to work with the current championship leaders, DS TECHEETAH, we were delighted to say yes. Creating a bespoke team watch is the next step in our partnership and we’re very excited to introduce the DS TECHEETAH Chronograph in Monaco on the team yacht – what better place than the municipality known for its racing history and glamour,” said Shami Kalra, Founder of Omologato.

Omologato announces a new partnership with Motorsport UK... Omologato is delighted to partner with Motorsport UK, a brand that actively promotes and invests in British and overseas motorsport.

Omologato, who are official timing partners to DS Techeetah Formula E team, Arrow Schmidt Peterson Motorsports Indycar Team, Autodromo Nazionale di Monza and Porsche Club GB, started with the ethos of bringing high-quality, affordable watches to people who live for motorsport. Each Omologato watch is carefully hand assembled, incorporating designs that reflect the brand’s passion for the sport.

As part of the partnership, all Motorsport UK members will be offered an exclusive 5% incentive on the entire Omologato range, which includes watches inspired by famous drivers, liveries and circuits from across the world of motorsport.

Shami Kalra, Founder of Omologato, said: “Omologato is delighted to be working with the governing body of motorsport in the UK. Motorsport UK members are the beating heart of our sport and I’m personally delighted to be able to be part of it”

"The UK motorsport industry is the envy of the world and Omologato is proud to incorporate its fantastic heritage and history within our designs.” 

Martin Fallon, Commercial Manager at Motorsport UK commented: “Motorsport has been synonymous with quality timepieces through the decades and Omologato’s stunning range of watches evoke wonderful memories of classic cars, drivers and races from our sport’s illustrious history.^ We are thrilled to be partnering with Omologato and to present our members with this partnership and fantastic incentive.”

Motorsport UK members can take advantage of the incentive offered by Omologato by logging into the member portal at to see the unique promotional code.

New Fiorano® Chronograph pays homage to the iconic race track... Fiorano® a name synonymous with creating some of the world’s greatest sports and racing cars. This famous track, located near the town of Maranello was built in 1972. Some of the greatest racing drivers have tested here with Michael Schumacher still holding the lap record.

Omologato is proud to celebrate the history of Fiorano with this chronograph.

The Fiorano® Chronograph has been developed and engineered with absolute precision by our team of specialist watchmakers in the UK. Each individual watch is numbered in a limited series and finished with flat sapphire coated glass over a profound crimson red dial to ensure both legibility and clarity. Fitted with an ultra-accurate meca- quartz movement this 42mm chronograph optimises the simplicity of timekeeping. Made from the highest calibre 316L stainless steel this watch is built with character and endurance.

Each Fiorano® Chronograph will come with a complimentary NATO strap.

The first delivery of The Fiorano® Chronograph will be on or around July 20th, 2019. Just 50 are arriving. once these have sold the next 50 will arrive October 20th, 2019.



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